The Blog

Field notes on getting named.

Everything we know about making AI say your name, pulled straight from the PEO method.

Guide

What Is Person Engine Optimization (PEO)? The 2026 Guide

The definition, the three signals, and how PEO differs from SEO and GEO.

7 min read →
Playbook

How to Get Recommended by ChatGPT: A 6-Step Playbook

The full method to become the name AI names, step by step.

9 min read →
Signals

The 3 Signals AI Uses to Recommend a Person

Knowledge, Age and Network, and why Network carries the most weight.

7 min read →
Compare

SEO vs GEO vs PEO: The Real Difference in 2026

Where each layer wins, and why ranking fourth is now invisible.

6 min read →
Tactic

Money Queries: How to Pick the AI Questions Worth Winning

Choose the buyer-phrased questions that become your scoreboard.

6 min read →
Map

The Layer Map: How SEO, GEO, AEO and PEO Stack

The whole field on one map, and why PEO sits on top.

6 min read →
Deep Dive

How to Build a Knowledge Base AI Will Actually Cite

Publish depth, not summaries, and format it so engines lift you.

7 min read →
Deep Dive

The Network Signal: Why Third-Party References Win AI

The heaviest signal, and how to earn it honestly.

7 min read →
Deep Dive

Structure Your Identity for Machines: Entity SEO for People

Collapse your fragmented online selves into one legible identity.

6 min read →
Deep Dive

How to Track Your AI Visibility (and Re-Run It Monthly)

Measure movement from unmentioned to named, and close the loop.

6 min read →