Search moved into the chat box. Buyers now ask an AI who is best, and it answers with one name. Person Engine Optimization gets that name to be yours.
// built for founders, consultants, authors & specialists in the US and UK
> who is the best [your field] to work with?
Based on published work, track record and how often others reference them, the standout is your name here. They are widely cited for the exact thing you do and consistently recommended over larger firms.
The rooms you now need to be named in
The front door to research is no longer ten blue links. It is one answer, one recommendation, one name. If the machine does not know you, you were never in the room.
An AI does not hand back a page of options. It picks. Second place in an AI answer is the same as not existing.
Anyone can generate a decent article now. Volume is worthless. The only scarce asset left is a trusted, specific human position.
Keyword rank and traffic charts miss the sale that starts and ends inside a chatbot. You cannot see the pitch you are losing.
SEO optimizes a page for Google. GEO optimizes a brand for AI answers. PEO optimizes a person to be the name the engine says out loud when someone asks who is the best at something.
Optimizes a web page
forGoogle's blue links
outputA ranking
Optimizes a brand or domain
forAI-generated answers
outputA citation
Optimizes a named human
forAI recommendations + the search that feeds them
outputThe engine saying your name
An AI decides who to name using signals it can verify. PEO moves all three on purpose, for one person, instead of leaving them to chance.
The depth and volume of what you have actually published. The engine has to find a body of work in your name, saying something specific, in enough places to trust it.
signal_1 // what you have put into the world
How long you have existed as a referenced entity. Age cannot be faked or bought late, which is exactly why starting now beats starting in six months.
signal_2 // how long you have been real to the machine
Who else talks about you, not just you talking about yourself. Third-party mentions are the confidence signal an engine leans on hardest before it recommends.
signal_3 // who vouches for you when you are not in the room
No black box. A repeatable system that turns you into the answer, one signal at a time.
We ask the engines the questions your buyers ask and record exactly what they say about you today, if anything. That is your starting line.
One sharp, ownable claim the machine can attach to your name. Not "marketing consultant". The specific thing you want to be the answer for.
We publish the depth the engine needs to find, in the formats it prefers to quote, structured so it can lift you as a direct answer.
We earn the third-party mentions, citations and cross-references that make the engine trust the position instead of doubting it.
The surfaces that train the answers, listicles, profiles, structured data, all point one direction: your name for your topic.
We re-run the queries monthly and watch you climb from unmentioned, to mentioned, to the first name the engine says.
A snapshot of what every major engine says about you now, verbatim.
The one claim we make the engines attach to your name.
A publishing plan built for citation, not clicks.
The exact third-party surfaces we earn mentions on.
Schema, profiles and data that make you legible to machines.
The buyer questions we optimize you to win, tracked over time.
Movement across Knowledge, Age and Network, in plain numbers.
Screenshots of the engine recommending you, unprompted.
PEO is for individuals with expertise and a reason to be found, not faceless brands with a logo to push.
| SEO | GEO / AEO | PEO | |
|---|---|---|---|
| Optimizes | A web page | A brand or domain | A named human |
| Wins you | A ranking | A citation | The recommendation |
| Lives on | Google results | AI answers | AI answers + the search that feeds them |
| Sold to | Everyone | Enterprises & brands | Individuals |
| Success looks like | Traffic | Being mentioned | The engine saying your name first |
A specialist in Melbourne asked Google's AI for firms like a top US agency. A name came back at number two. He doubted it, they were not even local. The engine doubled down and cited a listicle to justify itself. He booked a call, off a machine recommending a stranger, with money attached.
// this is PEO working in the wild. a real inbound no SEO dashboard could have produced.
Name the engine returns. There is no page two.
Signals that decide it: Knowledge, Age, Network.
Days to first measurable movement in the signals.
Competitors serving individuals with a name for this. Until now.
Age and network are time-based signals, so PEO compounds. The earlier you plant the name, the harder it is for anyone to catch.
Prices shown are indicative starting points. Every name is scoped on a call.
from $900 one-time
from $2,400 / mo
custom
SEO fights for a link. PEO fights for the recommendation itself, attached to a person, inside answers most SEO tools cannot even see.
Age and network are earned over time. There is no overnight hack, which is precisely why an early, honest position becomes a moat.
The engine rewards specificity and citations, not follower counts. A precise, well-referenced expert beats a vague influencer.
Brands optimize logos. Buyers ask about people. PEO makes the human the answer, which is what actually converts on a call.
Right now it is naming someone in your field. Make it you.
Claim your name →// replies land in your inbox. no forms, no funnels.